Our Process

We will act as your organisation's marketing and sales department in New England, inducing and responding to trade and consumer enquiries. You will be assigned an Account Manager, who will promote your organisation's tourism products with strategic input from our Chief Executive Officer.

We will take the following steps to market your tourism products and increase your sales and margins:

• Drawing upon our knowledge of the New England tourism market, work with you to discover and develop with your most appealing Unique Selling Proposition.
• Promote your product to consumers and the trade via Web sites, media releases, print advertising, and direct postal-mail and e-mail marketing
• Build and maintain relationships with the New England travel trade
• Participate annually in major New England trade and consumer travel shows, including:
  • Boston Globe Travel Show
  • (etc)
• Distribute your brochures
• Respond to trade, media and consumer enquiries on your behalf

You will receive monthly reports detailing any new market and competitor research along with our marketing and sales activities on your behalf, the results obtained, key performance indicators, and planned actions for the following month.

By joining our representation portfolio, you will enjoy increased visibility, more qualified trade and consumer leads, and greater sales and margins, as a result of our positioning you as the leader in your category in the New England market.